Consumer Packaged Good (CPG)
The Consumer Packaged Good (CPG) Industry encompasses the creation, distribution and sale of goods that are regularly purchased by consumers.
This industry is comprised of distinct, but mutually dependent divisions which include brands (suppliers), manufacturers, distributors, retailers and consumers.
Our broad understanding of the CPG industry allows us to focus on helping organizations adapt to the ever-changing environment, enable growth, eliminate critical pain points and provide a competitive advantage in the marketplace.
Our Approach
Get to Know You
Leap to a higher level of understanding about your business – where you’ve been, where you are, where you aspire to be.
- Detailed Interviews w/ Key Company Leaders
- Review of Existing Processes & Technologies
- Review of Current State of Organizational Design & Investigation of Future State Requirements
- High Level Analysis of Documentation & Products
Data Analysis & Insights
Provide actionable insights on performance, filling
opportunity gaps and understanding current performance.
- Create Dashboards
- Set & Track KPIs
- High Level Analysis of Internal & External Data
- Utilization of Distributor & Retailer Data
Market Comprehension
Complete an assessment of your market by
leveraging both syndicated and public data sources to identify.
- Total Category Opportunities
- Trends and Attributes that are present and driving business
- The Size of the Pie for Each Format to Analyze Potential for Expansion
Understand Your Road to Retail
Summarize the current state and provide an overview of recommendations for the channel (and retailers) to drive targeted growth, while ensuring operations and cash flow can support it. The roadmap will include.
- If/when the category review schedule impacts the timeline to present, where possible
- Feedback on any retailers that you are specifically looking for insights on
- High level review of cost of doing business
OUR CAPABILITIES
- Sales & Strategy Execution
- Fractional Leadership
- Business Review
- Data Management
- Unit Economics & Pricing
- A-Z Brand Management Support
- Marketing Strategy
- Sales & Broker Management
- Sales Material & Deck Builds
- Distributor Management & Deduction Insights
- Driving the Road to Retail
- Trade Spend Planning & Tracking
- Management & Staffing Review & Support
- Promotional Strategy Development
- Third Party Logistic Strategy & Advisement
- Retailer Merchandising, Assortment, Analysis & Planning (MAAP)
- Category Layout Analysis
- Retailer Item Assortment Assessment
- Categorization
- Retailer Holiday/Seasonal & Promotional How To
- Front End Register Development
How can we help you Bridge the gap?